Strategic Storytelling
Calvin Williams is a strategic storyteller, meaning, he tells stories on purpose, with a purpose. He participated in the 2023 Strategic Storytelling Learning Collaborative and has since been on his Strategic Storytelling for Social Change journey.
Calvin’s “Anchor Story” at the 2023 Strategic Storytelling Learning Collaborative’s StoryCamp.
Storytelling is an ancient technology that can help move groups, organizations and communities towards the changes, improvements and outcomes they desire.
Benefits of storytelling include:
Influence in behavior or decision-making
Inspiration to shift habits or worldview
More empathy; stronger social, team, family bonds
Improves individual’s beliefs about themselves and others; and understanding the expectations and needs of others
Lucian Families is an ongoing contributor to MP3 Health’s national StoryCamp initiative for Social Change.
Calvin at the Know Theatre Cincinnati, February 2025

Royal C
RoyalC is working on his third studio project to be released in 2025.
Calvin Williams creates and performs music as RoyalC. He began his Hip Hop career in 2021, and is affiliated with and managed by Verge Monarch out of Columbus Ohio.
“Make a Life Take a Life” music video
“Aint the Time” music video
To book RoyalC and other Verge Monarch artists for your conference, training, retreat, celebration or party, email contact@vergemonarch.com or call 513-290-3601.